Disney celebrates infinite copyright extension of 75yoJUL 26 2003
Disney celebrates infinite copyright extension of 75yo Mickey with big merchandising push. guess what's not on Lessig's Amazon wishlist
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32 20 2004 8:32AM
The important thing isn't doing, but knowing how you do it.
This thread is closed to new comments. Thanks to everyone who responded.
Aaron13 28 200310:13AM
When I read this,
Disney's consumer-products division has been flagging since the decline of the character apparel trend in the mid-'90s (Warner Bros. has felt the same pinch on its character wear). Disney hopes that a Mickey full-frontal assault can help the division, though there is no guarantee that consumers have more of an appetite for the mighty Mouse, as evidenced by the division's poor results.
... I worry that their marketing campaign will indeed cause everyone to want to wear Mickey(R) clothing again and my faith in humanity will again plummet.