kottke.org

...is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998 (archives). You can read about me and kottke.org here. If you've got questions, concerns, or interesting links, send them along.

Companies are using mapping and demographics tools

Companies are using mapping and demographics tools and software to more efficiently site their stores. "Retailers take the annual sales of a store, then zero in on the surrounding area. The numbers can be crunched down to the spending habits of seperate groups in the same block, providing insight into what appeals to different ages, ethnic, and gender groups."

By Jason Kottke    Jul 12, 2005 at 08:39 am    business   retail   Starbucks

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