Dave Winer's perceptive comments on the future  NOV 09 2007

Dave Winer's perceptive comments on the future of advertising:

Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information. There's little point in saying something until the time is right, then you just have to say it once, and the idea takes over and does all the work.

That sounds overly optimistic to me but there's definitely something of substance there.

Read more posts on kottke.org about:
advertising   Dave Winer

this is kottke.org

   Front page
   About + contact
   Site archives

You can follow kottke.org on Twitter, Facebook, Tumblr, Feedly, or RSS.

Ad from The Deck

We Work Remotely


Hosting provided by