Jonathan Hoefler on how a joke version  APR 02 2008

Jonathan Hoefler on how a joke version of OCR-A with swashes came about...and then ended up in an issue of Rolling Stone.

I tacked this specimen of Estupido Espezial!!! to my wall, where it immediately became a litmus test for visitors. Most people would say nothing, but woe be unto anyone who admired the thing in earnest: "hey, cool font!" would immediately land any visitor on the Suspicious Persons list. The best were those who would stare for a moment with bafflement before bursting out laughing, a few of whom became good friends, good clients, or both.

Robots need type too.

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Jonathan Hoefler   typography

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