Interviews with 22 Nobel Laureates in physiology, chemistry, medicine and physics as well as Pulitzer Prize winning writers and other artists has found a surprising similarity in their creative processes (Rothenberg, 1996).
Called ‘Janusian thinking’ after the many-faced Roman god Janus, it involves conceiving of multiple simultaneous opposites. Integrative ideas emerge from juxtapositions, which are usually not obvious in the final product, theory or artwork.
Physicist Niels Bohr may have used Janusian thinking to conceive the principle of complementarity in quantum theory (that light can be analysed as either a wave or a particle, but never simultaneously as both).
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