kottke.org

...is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998 (archives). You can read about me and kottke.org here. If you've got questions, concerns, or interesting links, send them along.

Mission Impossible - IKEA Protocol

Type designer Matthew Butterick sent a letter to director Brad Bird about the use of Verdana in captions and subtitles in the latest Mission Impossible movie.

Second, it's not stylistically suitable. Verdana is a built-in font on nearly every Windows and Mac computer. It's used on zillions of web pages. It's ubiquitous. Therefore, the person who uses Verdana suggests to readers "I couldn't be bothered to pick anything better." It's also well-known as the corporate font of IKEA -- probably not the association you're going for.

(via ★aaronsw)

By Jason Kottke    Jan 20, 2012 at 02:42 pm    Brad Bird   Matthew Butterick   Mission Impossible   movies   typography

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