kottke.org home archives + xml about kottke.org contact me
kottke.org - home of fine hypertext products

Ride the LOTR-themed Middle Earth Shuttle today in NYC

Ride the LOTR-themed Middle Earth Shuttle today in NYC.

Reader Comments
7 comments
Mathew says:

I'd like to see photos of that

» by Mathew on Nov 18, 2003 at 11:11 AM
jkottke says:

The press release says that there are to be no non-press photography, but I'm heading over there in a bit and will try to get a few pics on the sly.

» by jkottke on Nov 18, 2003 at 11:32 AM
Stefan Jones says:

If you're beaten up and dragged away by Jack Valenti's IP heat, we'll bring you a nice cassarole* as soon as we find out what jail you're in.

*One with a file in it.

» by Stefan Jones on Nov 18, 2003 at 12:24 PM
jkottke says:

Just got back from Grand Central, and the M-E Shuttle has to be the lamest promotion ever. We got there around 12:35 and there was a line, so we got in it. Far down the platform, I could see a few spindly vines wrapped around some columns. No one in costume that I could see. About ten minutes later, the police officers (present, I assumed, to protect us from the orcs) informed the line that the promotion was over and if we needed to take the shuttle over to Times Square, we could use one of the other trains. One of the people turned away was a guy with a press pass and a video camera. New Line, your PR sucks...that's pretty bad to turn away press from a promotion.

» by jkottke on Nov 18, 2003 at 01:16 PM
lia says:

I wish I'd read your post before I went downtown, my friend YiMay told me about it last week and asked me to go. I got there at 1:15 since it was advertised at ending at 1:30, but the MTA was already cleaning up and there was nothing left to see except twigs.

How stupid to hold a PR event in a public place and have it end much earlier advertised, or one where people can't take photos to share with their friends to raise the hype. Slightly less stupid but still dumb is the decision to have it in one of the few spaces in this day and age where people don't have wireless reception, so they can't call or message their friends and get a smart mob going. New Line, your PR really does suck.

» by lia on Nov 18, 2003 at 02:20 PM
rachelleb says:

good. i dont feel bad about missing it now!

» by rachelleb on Nov 18, 2003 at 03:49 PM
Jen says:

Apparently they were giving out DVDs, ran out, then closed the promotion early. More at Gothamist.

» by Jen on Nov 19, 2003 at 01:23 PM

 
This thread is closed to new comments. Thanks to everyone who responded.

More about this page

This entry was published on November 18, 2003 at 09:38 am.

kottke.org is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998. You can read about me and kottke.org here. If you've got questions, concerns, or an interesting link for me, send them along. Here's the kottke.org RSS feed kottke.org RSS feed.

Advertisement

dot dot dot

Advertise on kottke.org via The Deck.

Looking for work?
kottke.org

You're visiting kottke.org. All content by Jason Kottke (contact me) unless otherwise noted, with some restrictions on its use. Good luck will come to those who dig around in the archives. If you've reached this point by accident, I suggest panic. In memory of DFW, rest in peace. Thanks for everything.