Starbucks is "co-presenting" the new movie Akeelah and the Bee, and will share in its profits. Starbucks shoppers will be offered free vocabulary and spelling lessons, Baristas were invited to advanced screenings and are encouraged to offer their own opinion about the movie, Akeelah branded Scrabble sets will be sold in-store, users of Starbucks' hotspot network will get access to clips from the film, and Starbucks wll also be selling the DVD when it becomes available. (via) -dj
This entry was published on April 05, 2006 at 12:21 pm by David Jacobs.
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