Have you noticed there are a lot of different license plates you can choose for your car these days? So did Jon Keegan; he scraped the DMV websites of all 50 states and DC and came up with over 8,200 different plate combinations you might see out on the road.

By my count, there are currently 8,291 different vehicle license plates offered by the 50 states and the District of Columbia. States now offer a vast menu of personalized plate options for a dizzying array of organizations, professions, sports teams, causes and other groups.

My count was conducted over June and July 2023, so this should be considered a snapshot, as I'm sure some plates have changed already.

Fun fact: finishers of the Iditarod Trail Sled Dog Race are eligible to get a special "Iditarod Finisher" plate for their car.

Less fun fact, per Keegan:

Yes, license plates are still made by cheap prison labor in most states. 80% of all license plates issued in the U.S. today were made by state prisoners, with only 12 states opting out of the practice. According to a 2022 ACLU report on prison labor in the U.S., many states offer no pay at all to prisoners, while the average hourly wage across the country was between 13 and 52 cents per hour.

Here in Vermont, the use of prison labor for manufacturing things like license plates resulted in the image of a pig hidden in a cow's spots appearing on an official crest emblazoned on state police cars back in 2012.

• design
• Jon Keegan
• prison
• USA

For Beautiful Public Data, Jon Keegan takes a look at the Manual on Uniform Traffic Control Devices for Streets and Highways, the style guide published by the Federal Highway Administration that governs how America's roads are marked.

The MUTCD states that it "shall be recognized as the national standard for all traffic control devices installed on any street, highway, bikeway, or private road open to public travel". Exact specifications for the font, size, spacing of letters, background colors, reflectivity, mounting location and orientation help ensure that traffic signs are consistently readable at a glance while driving anywhere in the U.S..

The word "uniform" is key here, as you can only imagine the chaos if each state had its own version of stop signs, and safety warnings. But states do have some freedom in the signs that they use.

• design
• Jon Keegan
• USA