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Go forth and consume

posted by Jason Kottke   Feb 25, 2004

Paul Ford on the word “consumers”:

The word “consumers” makes me sad for this world. Whenever someone tries to convince you of advertising’s nobility, remember that word — the industry looks at you and sees not a human, but a gobbling creature with money to spend.

I can’t recall where I heard this, but my favorite definition of a consumer is “a wallet with a mouth”.

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