Paul Ford on the word "consumers":
The word "consumers" makes me sad for this world. Whenever someone tries to convince you of advertising's nobility, remember that word -- the industry looks at you and sees not a human, but a gobbling creature with money to spend.
I can't recall where I heard this, but my favorite definition of a consumer is "a wallet with a mouth".
This entry is part of the kottke.org weblog, of which Old iPhone price check on eBay is the latest entry.
Within this weblog, this entry belongs in the Advertising & marketing categories and was published in February 2004.
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