Blink, a new book by Malcolm Gladwell  AUG 01 2004

Malcolm Gladwell, New Yorker staff writer and, along with Dave Eggers, the patron saint of a certain segment of the weblog community, has a new book coming out early next year called Blink: The Power of Thinking Without Thinking:

How do we make decisions -- good and bad -- and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers--in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way.

The book is based on his 2002 New Yorker article The Naked Face, which spawned a kottke.org thread in which Gladwell comments to defend his honor. No surprise that I'm really looking forward to Blink; I loved The Naked Face and enjoy pretty much anything Gladwell has written. If anyone from Little, Brown is reading...I'd be happy to receive a copy for review on this here site.

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