Every year around this time, my thoughts turn to Wes Anderson and Futura. As noted elsewhere, Mr. Anderson is consistent in his use of Futura (bold) in his films. The supporting materials for The Life Aquatic (which opens here in NYC on Dec 10) continue the Futura trend, with the font appearing in the trailers and on posters. (A little Helvetica -- or worse, Arial -- has somehow crept onto this new poster, probably slapped on there by some intern when Someone Important noticed that Bill Murray's name wasn't on there.) What I've never been able to find an answer to, Wes, is why the Futura? This Typophile thread (kind of) suggests that David Wasco, Anderson's production designer on Tenenbaums, may have had something to do with it. Or is it a shout-out to Stanley Kubrick, who was partial to Futura Extra Bold? Does anyone know?
Anderson talks about it in the Rushmore commentary track.
By the way, Brian P., it looks to me like this site is in Lucida Grande.
And throwing Helvetica in with Arial... !? That hurts.
Jessica/giloco -- you're right. You can see Futura credits throughout mid-century European cinema. Anderson's strongest nod was in his short version of Bottle Rocket that played at Sundance and got him the deal to do the feature. It's very French.
Eh, maybe I'm just picky.
But that's why I'm a graphic designer... commenting on a blog post about a typeface in a movies. :)
[In other words, I have no proof.]
Whilst it's a tad boring continually returning to Verdana, I think it serves blogs very well, because most blogs try to be at least slightly amusing - and for my money, Verdana has a certain buffoonery to it, a kind of slightly tongue-in-cheek campness that makes a written paragraph look as if the author was grinning wryly at the time.
I once made a beautiful-looking website on a Mac, using OSX, on which the main body font was either Georgia or Geneva (I can't quite remember now) - it looked absolutely stunning at 10px on the Mac running a Safari browser. Howeverm it looked bloody rubbish in IE - all jerky and scratchy, as if it wasn't anti-aliased - and so I scrapped it and reverted to...well, you all know the rest. Bloody IE! ARGH! ;-)
This thread is closed to new comments. Thanks to everyone who responded.

