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Futura and Wes Anderson

Every year around this time, my thoughts turn to Wes Anderson and Futura. As noted elsewhere, Mr. Anderson is consistent in his use of Futura (bold) in his films. The supporting materials for The Life Aquatic (which opens here in NYC on Dec 10) continue the Futura trend, with the font appearing in the trailers and on posters. (A little Helvetica -- or worse, Arial -- has somehow crept onto this new poster, probably slapped on there by some intern when Someone Important noticed that Bill Murray's name wasn't on there.) What I've never been able to find an answer to, Wes, is why the Futura? This Typophile thread (kind of) suggests that David Wasco, Anderson's production designer on Tenenbaums, may have had something to do with it. Or is it a shout-out to Stanley Kubrick, who was partial to Futura Extra Bold? Does anyone know?

Reader Comments
23 comments
Golightly says:
» by Golightly on Nov 23, 2004 at 11:18 PM
edemay says:
The origin I don't know, but Bill MURRAY is in Helvetica Neue, not Arial. I So I guess it's not THAT bad.
» by edemay on Nov 23, 2004 at 11:30 PM
dan says:
I don't think it's connected to Wes Anderson, but the TV show "Lost" also uses Futura to good effect for its opening title and credits (I'm pretty sure). However, at the end of every episode they flash the title LOST on the screen, in what looks like Verdana. Damn those interns!
» by dan on Nov 23, 2004 at 11:58 PM
Brian P. says:
Hey correct me if I'm wrong, but isn't this website currently being viewed in Arial? Come on now, it's not gorgeous but it's not Chicago either.
» by Brian P. on Nov 24, 2004 at 12:00 AM
Jessica says:
it's because of old italian films. the credits were in futura and in different cases. so it would be like Firstname LASTNAME.
Anderson talks about it in the Rushmore commentary track.
» by Jessica on Nov 24, 2004 at 12:09 AM
giloco says:
he tells you why he loves futura on the rushmore dvd commentary... I can't remember exactly, but i think it's because of some german/film noir?? films that he really loved in his youth. I think he uses it as a tribute to them.
» by giloco on Nov 24, 2004 at 12:10 AM
Chris Vincent says:
I'm not sure what Mr. Anderson's deal is, but I can relate. Futura is beautiful.

By the way, Brian P., it looks to me like this site is in Lucida Grande.
» by Chris Vincent on Nov 24, 2004 at 12:45 AM
Ed Knittel says:
Any updated links? Typophile thread is "Under Construction" and the poster has ceased to exist.
» by Ed Knittel on Nov 24, 2004 at 12:51 AM
Michael says:
Interesting to note, Stanley Kubrick's favorite typeface was Futura Extra Bold. One of the many nice facts from the great article, Citizen Kane.
» by Michael on Nov 24, 2004 at 01:47 AM
Narcisse says:
I can appreciate a sans-serif..always smooth, always dry...never lets you down...
» by Narcisse on Nov 24, 2004 at 03:02 AM
Angus says:
The Adobe Futura page manages to work a Mr Quick Brown Fox into Futura, so Wes may be able to do likewise with Fantastic Mr Fox?
» by Angus on Nov 24, 2004 at 07:02 AM
BP says:
Didn't Woody Allen use it?
» by BP on Nov 24, 2004 at 07:45 AM
ryan. says:
Futura is a classic typeface, used consistently/repeatedly by designers worldwide for years. Wes Anderson also using it consistently/repeatedly in his films doesn't strike me as bizarre or even noteworthy. I like Wes Anderson plenty, but I doubt that his use of Futura signals some hidden conceptual agenda.

And throwing Helvetica in with Arial... !? That hurts.
» by ryan. on Nov 24, 2004 at 09:45 AM
Sam says:
Woody Allen used Windsor. I haven't read the Typohile threads, but I'd gues that the inline type used for "The Life Aquatic" is Nobel, or Venus--the "C" isn't Futura. Sometimes a font is just a font.
» by Sam on Nov 24, 2004 at 10:19 AM
Frank says:
It's just branding. You know how Pepsi bottles look so they can tell you what's inside?

Jessica/giloco -- you're right. You can see Futura credits throughout mid-century European cinema. Anderson's strongest nod was in his short version of Bottle Rocket that played at Sundance and got him the deal to do the feature. It's very French.
» by Frank on Nov 24, 2004 at 10:52 AM
klaus vonblowhole says:
no no no... woody alen uses a serifed font. All the fonts in discussion are sans-serif. ...but you're thinking along the right lines. Every Woody Allen film has the same credits: white Windsor type on a black bg.
» by klaus vonblowhole on Nov 24, 2004 at 11:55 AM
Roger Wong says:
Not to get too off-topic here, but does anyone else think that in the opening "Lost" titles the word "LOST" is poorly rendered? It starts off blurry (intentional) and becomes more in focus as it gets closer to the camera. But in the last second before it cuts to black (and then commercial) you can see the individual polygons forming the curves of the O and S.

Eh, maybe I'm just picky.

But that's why I'm a graphic designer... commenting on a blog post about a typeface in a movies. :)
» by Roger Wong on Nov 24, 2004 at 12:16 PM
Jeff Harrell says:
I'd love to hear some comments on the typography featured in the new FOX show "House." I don't have a particularly strong opinion about the show one way or the other, but I found the typography in the titles and on set to be really surprisingly distinctive.
» by Jeff Harrell on Nov 24, 2004 at 06:41 PM
Essive says:
The type used in Dogma is also very interesting. It has the alchemy style which delivers a mystical feeling.
» by Essive on Nov 24, 2004 at 08:27 PM
Maartn says:
Thoroughly enjoyed that Kubrick article, Mr Kottke. Another fine link.
» by Maartn on Nov 24, 2004 at 08:40 PM
Matt says:
I've been pointing out the Anderson/Kubrick typeface obsessions for some time now. Just not online.

[In other words, I have no proof.]
» by Matt on Nov 25, 2004 at 01:21 AM
Matt Florence says:
I was trained a bit in design by a graphic design friend. He turned me on to Futura Extra Bold and Palatino (or Garamond). It's an absolutely beautiful combination. I've used it consistently for years. I didn't know others had such an obsession with it, too. Thanks for lettimg me know. This durn Web thang, you just don't know what you'll find out from it, do you?
» by Matt Florence on Nov 25, 2004 at 01:34 PM
Mark says:
It's funny - I've been around and around and AROUND with experimental fonts for various blogs and photography portals in recent years, and always seem to come slinking back to Verdana (which incidentally, Brian P, is what this blog is currently displayed in, not arial - although as with most sites utilising the former, the latter is likely to be listed in the css as a 'backup' option).

Whilst it's a tad boring continually returning to Verdana, I think it serves blogs very well, because most blogs try to be at least slightly amusing - and for my money, Verdana has a certain buffoonery to it, a kind of slightly tongue-in-cheek campness that makes a written paragraph look as if the author was grinning wryly at the time.

I once made a beautiful-looking website on a Mac, using OSX, on which the main body font was either Georgia or Geneva (I can't quite remember now) - it looked absolutely stunning at 10px on the Mac running a Safari browser. Howeverm it looked bloody rubbish in IE - all jerky and scratchy, as if it wasn't anti-aliased - and so I scrapped it and reverted to...well, you all know the rest. Bloody IE! ARGH! ;-)
» by Mark on Nov 26, 2004 at 08:59 AM

 
This thread is closed to new comments. Thanks to everyone who responded.

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This entry is part of the kottke.org weblog, of which Nine things I learned this week, 04 is the latest entry.

Within this weblog, this entry belongs in the Movies, Typography categories and was published in November 2004.

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