A few days ago, I got a letter from a reader named Randy:
I am father to a 2 1/2 yr old girl with her second cancer who is going for a bone marrow transplant in late March. I have just started to think about fundraising when I was forwarded your interview in Wired and it got me thinking that perhaps I could use the same approach to raise money for Julia.
I have been keeping a blog since she was diagnosed the 2nd time on 12/30/04. Although I am a web architect, I know next to nothing about blogs and am spending all my time researching cancer. Thus, the format, graphics, and look and feel have been completely neglected -- the main focus has been the content in order to -- keep a record for family, journal for Julia for when she is older, help me philosophize about life and put her illness into perspective, etc.
I was hoping you could give me some tips on getting started -- some questions that come to mind:
- Finding an ISP that allows you access to the servers (I am currently hosted at Geocities and would have to upgrade just to get PHP and MySQL).
- How to set up processing for micropayments? (We have a fundraising idea around Julia's treatment and progress which would require periodic debit from an account.)
- Tips for building traffic.
- Links to 1) sites that help a blogger, 2) sites to blogs you would consider top-notch, anything else you feel is useful
I know I could find this stuff myself, but I was hoping that you could jump me up the learning curve so that I could get Jules' site up and running.
I emailed him some recommendations but I figured you folks would have some good advice as well. Are there alternatives to PayPal for donations? Tips and sites for beginning bloggers would be helpful as well...Google was only moderately helpful and most links I found skew towards business uses of blogs. Try and keep the duplicate information to a minimum and when in doubt, be more verbose rather than less..."Bitpass is good for micropayments because..." rather than "Try Bitpass". Alright, go.
I would be willing to host the site for free as I have a reseller account with loads of spare space. To give him a jump start I can also install pretty much any PHP powered blogging system for him (text pattern, pmachine pro etc). All he would need is a domain name.
Feel free to pass on my details.
Andy
Randy when You start Your site feel free to email me Your link. I'll put it on my site. stonehr@yahoo.com
other than that...if anyone knows a way for me to motivate myself into actually coding my own site for a change...please feel free to tell me.
Btw, was Dropcash in your emailed recommendations? Anyway, I find the static linkable resource page to be a compelling... um, resource, I guess. With the bonus of some editorial quality control. Throwing up a call for requests is easy, and also very valuable, but the end-result is often hard to sift through. (One of my favorite such discussions was this one to find Meg a new hosting provider - a lot of good opinion in there, and it helped me choose my own provider. But by the 3d or 4th posting, it's already become a jumble.
Another good example of the edited Resource Page format is the Six Apart Guide to Combatting Comment Spam.
just a suggestion...
Unless he needs more sophisticated functionality and server control, that's 30 minutes to an hour end to end, and it's back to the content, as it should be.
Good use for Dropcash, too, obviously.
I would suggest spending time finding as many related sites as possible and contacting them for their advice on anything that feel would help and also to ask for some free publicity to help your cause.
If you also provide content that is of real value to people in similar situations or people researching the topic you will more and more interest.
Maybe Randy can set up a cafepress.com store to prompt more of these impulse (non)donors. He sets the markup of anything he sells, and he can pick up bonuses for sales of a certain quantity -- to more than just his immediate family and acquaintances. Maybe they even offer a non-commercial rate. "I can help out by doing that thing I like to do -- buying."
Also, that person who made a windfall online just to clear her credit card debt makes opportunities like that more difficult for the rest of us. I think it's important to make it a habit to "frame" the act of donating as an ongoing concern of fundraising, as Jason does with his micro-patron/medici themes.
You're trying to fulfill the trust you've been granted with the well-being of your child, and there's enough of a general disdain for childhood that you shouldn't tolerate the indifference. I think we measure strength too much by our dominance. The people who help out can measure their strength by the generosity they demonstrate for a change. Or however the hell you want to phrase it. You can try to change people, too.
I've used PayPal for donations and my only complaint is the big fees for small donations. Paypal takes something like 30 cents and a percent of the transaction as a fee (don't quote me on those numbers, but they should be close)--so if someone donates $1, hardly two-thirds of the money is going to the cause. The rest is eaten up in fees. It's not so bad if they're giving larger quantities, but for true "micropayments" losing 30% to fees is not cool. (then again, maybe I'm one of the few cheap people who would want to donate a buck)
What's needed is a set of requirements; That'll usually make the right choices obvious. I'd suggest the following as a minimum:
* Requires the least management and maintenance possible. This man has much higher priorities than tending to a server.
* Recurrent micropayment structure for charging an arbitrary number of web users. Any system that would have him running this application himself would require him to store payment information such as a credit cards, opening himself up to liability, so a third party payment system is the only reliable answer.
* It seems like a pay-for-content system might be useful. The fundraising idea is only vaguely described, so it's hard to be sure, but some of the systems designed to sell content (such as PayPal's subscriptions) allow recurrent charges.
* Promotional collateral. Bloggers like having causes to link to, and being able to show their support for or promotion of an idea through badges, link graphics, and buttons. I'm sure someone in the audience here could make a great design for a promo for the fundraiser.
* A marketing/promotion plan. Goals for which sites to get linked on, targetted questions to popular bloggers about which mentions got them the most traffic (TV, radio, newspapers, other blogs?) and which ones resulted in the most donations/payments.
* A content plan or posting schedule. The single best way to get repeat traffic and visits to a site (as well as the best way to get incidental promotion through other media) is by having frequently updated compelling content. Who's going to take the time to write it? When will it be posted? Is there an editorial calendar that can be used to brief press in advance of a post to get them on board when a new item goes live?
* Support? Will the payment/publishing/hosting platform have support for when something goes wrong? Because it's likely some component will fail at the worst possible time, and if Randy is dealing with his daughter's health, he doesn't want to have to be troubleshooting some technical issue under duress because the payments have stopped coming in.
Once those requirements are refined into a real plan, there will probably only be one or two real choices. I'd suggest finding a vendor or consultant who's selling a complete fundraising solution and see if they are willing to donate their platform in order to show it off. Everything else seems to involve a whole lot of geekery, and as much as we all love that, it seems unreasonable to just advocate one's favorite web tool when this is a parent dealing with a sick kid. The non-technical requirements are probably a lot more daunting.
[skeptical]
Is the fundraising for you and Julia, or is it fundraising for the organization that is treating Julia (or some other cancer-related group)?
People are less likely to donate to an individual who sets up a webpage than they are to donate to an organization... and if they are going to donate to an organization, why should they go through you instead of doing it directly? Similarly, what reason do they have to donate to Julia? What's their payback/reason to do so that would be so compelling over donating to legitimate 501(c)(3) charities and thereby getting a tax break?
[/skeptical]
Just because Jason is the first to try and live from donations for a year doesn't mean that Julia's donations would have gone to him or vice versa. The donation pools probably overlap very little and even so, everyone is always being hit by requests for donations across every media, even in the office.
Marathons, bake sales, cookies, candy, even people with a plain old blog will post their wish list in case some random person will buy them something from it!
You can't stop people from asking for money, so I say let 'em learn how to do it well.
My suggestion for fundraising is to get an Amazon associates account.
First, sign up for the account, so that people can buy books by linking from your blog.
Second, keep the blog interesting and frequently updated. Link to helpful sites, but don't feel the need to overwhelm by putting in all the good links at once. If the site is helpful to others rather than being only personal, people will come back to it more, and find more worth reading.
Third, put links to Amazon books that relate to your blog entries. That way, people will be able to help financially by making purchases of items they want, rather than donating in blind trust.
I've been very happy with the blogspot/blogger user interface; for a newbie, it's very simple to use, and they are adding additional features fairly regularly.
If you are looking for a hosting service that provides excellent and timely support, I recommend GeekISP. The people running it are very nice, have most tools necessary for blogging already installed, and might help you out with an installation of a blogging system (moveable type, wordpress, etc).
The use PayPal or Amazon honor system for payments. Why? Because everybody know PayPal and Amazon.
If he still want's to go with a host and a blog set up for himself, Dreamhost (www.dreamhost.com) has 2,4 GB of space, lots of traffic and one-click install of WordPress for 8 dollars a month. There's a free domain name registration included in that price.
$3.95 per month with decent bandwidth and storage. They are currently offering $6.95 domains.
Free is good to though.
We just have to help out here...
There are a lot of Blog services, personally I use www.Blogger.com, which I can recommend!
Otherwise I've been looking around for free PHP/MySQL providers and here are my findings:
TRIPOD (UK, DE, NL and SE)
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http://www.tripod.lycos.co.uk/signup/signup.phtml
http://www.propercomfy.co.uk/
http://www.globalweb.com.ru/
http://www.united.net.kg/signup.htm
http://www.100webspace.com/signup.html
Free PHP/MySQL hosting list:
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https://secure.ecwhost.com/free.php
Also, I am terribly sorry to hear about your child. I can't imagine what you are going through.
As for hosting, I use HostingBegin.com - they're dirt cheap ($42/year, including a domain name) and they support PHP, MySQL, and a whole lot of other things.
And, of course, you could use Blogger, but I much prefer Serendipity. Sign up at Supersized.org and see if you like it, and if you do, consider getting our oen domain and hosting.
Well, that's my two cents.
it's a site devoted to supporting Dave Denniston, a 26 year old championship swimmer, who broke his back in February and didn't think he was covered by the US Olympic Committee insurance. He's since discovered that he is covered but the site remains to lift up his spirits while he's in rehab and to also raise money for the huge expense of living with paralyzed legs. There's some cool stuff in the links section and it might give you some ideas on how to set up a foundation or solicit donations. good luck...
it's www.davedenniston.com
sorry
The dad could make it easy for people to donate without spending money. Start a website, and ask people to participate in various affiliate offers. Some pay over $25 per referral, so he could say "support our cause by applying for a Platinum Visa Card", or some such.
This would cost participants nothing, provide new customers for the affiliated companies, and raise funds, all at once.
There are even some charities with affiliate programs. If someone sponsors a child in Somalia, you get a commission. That way, two kids get help from one transaction!
"Maybe one day you'll hear the words 'all clear'."
"We'll send you regular updates on how your sponsored orphan is faring."
"Help women like Sadie get back on their feet by calling..."
Thus, a blog perfectly encompases this: people can read about how their donations are helping, they can become emotionally attached to little Julia, and more than likely, as this attachment develops, they will donate more and more.
I think this is great. Is there a link to the site yet?
This thread is closed to new comments. Thanks to everyone who responded.

