The Army's Be All You Can Be  SEP 29 2005

The Army's Be All You Can Be ads don't really work all that well, despite being the 25th largest advertiser in the US. Recruiting is actually correlated more closely with the economy...the economy goes bad and the number of recruits goes up. Here's a better way to spend that ad money: give it to incoming recruits as bonuses...the same strategy Amazon uses in offering free shipping to customers rather than spending that money on TV ads. (thx garrick)

Read more posts on kottke.org about:
advertising   Amazon   armedforces   economics   usa

kottke.org

Front page
About + contact
Site archives

Subscribe

Follow kottke.org on Twitter

Follow kottke.org on Tumblr

Like kottke.org on Facebook

Subscribe to the RSS feed

Advertisement

Ads by The Deck

Support kottke.org shop at Amazon

And more at Amazon.com

Looking for work?

More at We Work Remotely

Kottke @ Quarterly

Subscribe to Quarterly and get a real-life mailing from Jason every three months.

 

Enginehosting

Hosting provided EngineHosting