kottke.org

...is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998 (archives). You can read about me and kottke.org here. If you've got questions, concerns, or interesting links, send them along.

The weight of shame

A bus stop ad for a fitness company in The Netherlands uses an LCD display to show the weight of the person sitting on the bench...with the idea that the public shame of your weight would entice you to sign up for the gym.

By Jason Kottke    Mar 16, 2009 at 12:34 pm    advertising

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