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Worst practices on the web

posted by Jason Kottke   Sep 16, 2010

Dark Patterns are UI techniques designed to trick users into doing things they otherwise wouldn’t have done.

Normally when you think of “bad design”, you think of laziness or mistakes. These are known as design anti-patterns. Dark Patterns are different — they are not mistakes, they are carefully crafted with a solid understanding of human psychology, and they do not have the user’s interests in mind.

For instance, Privacy Zuckering is a dark pattern implemented by Facebook to get users to share more about themselves than they would like to. (thx, @tnorthcutt)

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