Kodak has themselves a new logo and gosh it looks... (kottke.org)

posted January 10, 2006 at 02:58 pm

Kodak has themselves a new logo and gosh it looks plain and boring and undistinctive. Who are the folks convincing companies like Intel and Kodak that these logo/brand overhauls are going to revitalize their companies? Revitalization is a hard business...a new coat of paint isn't going to cut it.

Update: More on Kodak's new logo at Speak Up.

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