On the occasion of Helvetica's NYC premiere tonight, Michael Bierut remembers a time when no one knew anything about type or fonts except for designers and typesetters. "[Today] we live in a world where any person in any cubicle in the world can pick between Arial and Trebuchet and Chalkboard whenever they want, risk free, copyfitting tables be damned, and where a film about a typeface actually stands a chance of enjoying some small measure of popular success."

This entry was published on April 06, 2007 at 03:11 pm.

Tags for this entry:  michaelbierut  design  typography  movies  helveticamovie 

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