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Sourdough sucks

The tyranny of sourdough, AKA San Francisco's bread problem.

It's sour because in the US, particularly in San Francisco, it's hard to buy good bread. About 75% of the decent bread in my grocery store, both fresh baked and industrial, is sourdough. Consumers think sourdough is shorthand for quality. It's not. In fact, sourdough is seldom the appropriate bread for a meal. It makes lousy sandwiches, lousy breakfast, it clashes with cheese. It's good with creamy soups, and it's good plain with butter. But the premium bakeries all push sourdough, and so sourdough becomes synonymous with "good", when it's not.

This is probably more than 50% of the reason why I left San Francisco.

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This entry was published on June 27, 2008 at 01:29 pm.

Tags for this entry:  food  sanfrancisco 

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You're visiting kottke.org. All content by Jason Kottke (contact me) unless otherwise noted, with some restrictions on its use. Good luck will come to those who dig around in the archives. If you've reached this point by accident, I suggest panic. In memory of DFW, rest in peace. Thanks for everything.