Rafael Esquer just showed some of his  SEP 15 2005

Rafael Esquer just showed some of his most recent work here at the Student Conference. I like his Made in NY logo that he did for NYC. Here's a short interview with Esquer.

Read more posts on kottke.org about:
aigadc2005   design   logos   NYC   rafaelesquer

There are 6 reader comments

gcomnz39 15 2005 4:39PM

It's amazing how a circle with some text in it saying "Made in NY" can be shown as a design highlight. Hehe. Talk about random accreditation via who you happen to be paid by. I wonder if the highlight of his resume is his Euro-sounding name?

dmr07 15 2005 5:07PM

That's not a very fair comment; the logo is very attractive and flexible. Try designing a logo that should work just as well on a billboard as it should on a business card or the size of your thumbnail; it ain't easy.

Scott16 15 2005 5:16PM

I also wonder if the writer of that first comment took the time to look at any other of Esquer's work before making a crack about the rest of his resume. he's really quite talented.

gcomnz51 15 2005 5:51PM

okay...if he's got work that's actually interesting: show that : ). the example linked wasn't interesting, and contrary to dmr, it really IS easy to do with just a little typeface training. i'm not a subscriber to the aura of the artiste when it comes to these less than groundbreaking logos, and i think it's a point worth making.

Patrick Larson27 15 2005 7:27PM

When viewed in a vacuum that MADE in NY logo is as gcom states, not really a highlight. It would be far more interesting to see the thought process behind why it was done that way.

Sure its simple. Typographically well done. But it would also take about 10 minutes to produce. But its not the production that warrants investigation but rather the process.

That Bjork cover is insanely delicious...

gcomnz10 15 2005 8:10PM

yes, i agree, the Bjork is the credential. i hope i wasn't offensive. it's just that Rafael was apparently excited about his MINY design, and apparently Kottke was too, and when it comes to those things I just feel like I'm witnessing the emperor's clothes effect all too often seen in the design world.

as design criticism is for the most part subjective, i'm subjectively rating this as ho-hum and nothing very exciting. it's certainly not on the level of "I *heart* NY", which for all it's simplicity is compelling on multiple levels, not to mention contagious.

This thread is closed to new comments. Thanks to everyone who responded.

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