One of the causes of feature creep in products like consumer electronics is that when customers are making purchase decisions, they'll likely choose the one with the most features. "But, when they were asked to use the digital device, so-called 'feature fatigue' set in. They became frustrated with the plethora of options they had created, and ended up happier with a simpler product."

This entry was published on May 29, 2007 at 01:29 pm.

Tags for this entry:  simplicity  design  jamessurowiecki 

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