Steve Nash directed his own Nike commercial.  MAR 21 2008

Steve Nash directed his own Nike commercial. Nash's original concept for the commercial is clever:

At first, the idea was to shoot on different mediums -- camera phone, 8-millimeter, 16-millimeter (the eventual choice), security footage. My idea was the city was watching me. The genesis was a lot of people film me or take a picture of me in the city on cellphones. If it's such an appetite to see me do normal things, it was an idea to do something people like.

(via truehoop)

Read more posts on kottke.org about:
advertising   basketball   NBA   Nike   sports   stevenash   video

this is kottke.org

   Front page
   About + contact
   Site archives

You can follow kottke.org on Twitter, Facebook, Tumblr, Feedly, or RSS.

Ad from The Deck

We Work Remotely

 

Enginehosting

Hosting provided EngineHosting