Sweet sweet sugared Pepsi Throwback  FEB 17 2009

This is absolutely HUGE news. Wait, let's do this properly:


If they were selling it in a glass bottle, I would have used 96 pt. type. But no matter...according to BevReview.com, Pepsi is introducing Pepsi Throwback (and Mountain Dew Throwback) in the United States around mid-April and instead of using high-fructose corn syrup, it will be sweetened with real cane sugar.

Pepsi Throwback

This is a big deal since mainstream soft drinks in the United States are sweetened with High Fructose Corn Syrup (HFCS). Typically, the only way to get soda from the "big guys" with real sugar is to import it (i.e., Mexican Coke) or wait till Passover (Kosher Coke, Kosher Pepsi).

I know why Pepsi and Coke don't want to permanently introduce sugared versions of their products -- it would take away from their main products' market share and it would mean admitting that the HFCS versions are inferior -- but I think they would do really well in the marketplace. I don't know how well the boutique sodas that use cane sugar (e.g. Jones, Whole Foods, etc.) are selling, but based on their availability in many more places than just a few years ago, I'd say they're doing pretty well.

Anyway, let the stockpiling begin! (via serious eats)

Update: It is true that outdated sugar import quotas would make the production of sugared Coke and Pepsi more expensive but some drinkers would gladly pay a little extra for a Pepsi or Coke Premium product made with "natural" ingredients. (thx, peter & jason)

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