...is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998 (archives). You can read about me and kottke.org here. If you've got questions, concerns, or interesting links, send them along.
Well some of them are. The plain old American Oreo didn't sell so well in China, so Kraft had to rethink everything about the cookie.
It turns out that if you didn't grow up with Oreos and develop an emotional attachment to the cookie, it can be a weird-tasting little thing. And this started a whole process in the Chinese division of Kraft of rethinking what the essence of an Oreo really is.
Key terms in this article include "the essence of Oreoness" and "Twist, Lick, Dunk".
The best way to get a sense of what kottke.org is all about is to head to the front page or check out some random entries from the archives. Follow kottke.org via RSS or Twitter.
Want to share your something special with kottke.org's readers? Sponsor the RSS feed for a week!
See more on the Job Board.
