kottke.org posts about Rafe Colburn

101 ways to not save AppleAug 10 2011

Rafe Colburn revisited Wired's June 1997 cover story on 101 Ways to Save Apple.

A lot of the suggestions were to be more like Microsoft and embrace the Windows platform. Apple, obviously, rejected that path and has benefitted greatly from doing so. It's hard to remember now, but many people thought that Apple should drop their operating system and instead turn to making high end Windows PCs. I think we're all glad they never went that route.

(via @anildash)

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