Retronovation n. The conscious process of mining the past to produce methods, ideas, or products which seem novel to the modern mind. Some recent examples include Pepsi Throwback's use of real sugar, Pepsi Natural's glass bottle, and General Mills' introduction of old packaging for some of their cereals. In general, the local & natural food and farming thing that's big right now is all about retronovation...time tested methods that have been reintroduced to make food that is closer to what people used to eat. (I'm sure there are non-food examples as well, but I can't think of any.)
...is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998 (archives). You can read about me and kottke.org here. If you've got questions, concerns, or interesting links, send them along.