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posted March 28, 2007 at 09:10 am

The mid-2000s may be seen in the future as not such a fantastic time for logo design. One further piece of evidence: the what-were-they-thinking? new design for the Dairy Queen logo. "[The] gold and blue curved swishes [signify] food and treats." Don't know about you, but that blue swish make me want to cram ice cream down my treat-hole!

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You're visiting kottke.org. All content by Jason Kottke (contact me) unless otherwise noted, with some restrictions on its use. Good luck will come to those who dig around in the archives. If you've reached this point by accident, I suggest panic.