After writing Design is a Job and noticing no one had written a book for clients who hired designers, Mike Monteiro of Mule Design decided to write one: You're My Favorite Client.
Whether you're a designer or not, you make design decisions every day.
Successful design projects require equal participation from both the client and the design team. Yet, for most people who buy design, the process remains a mystery.
In his follow-up to Design Is a Job, Mike Monteiro demystifies the design process and helps you prepare for your role. Ensure you're asking the right questions, giving effective feedback, and hiring designers who will challenge you to make your product the best it can be.
Monteiro recently wrote 13 Ways Designers Screw Up Client Presentations and gave an interview to fellow designer Khoi Vinh.
I've been doing the primary research for this book for 20 years. I deal with clients every day and I see what works and doesn't work and I've screwed up more times than I'd like to think about. But every lesson in that book is field tested. This book has zero percent theory in it. It was written on a factory floor.
Out today: Mike Monteiro's Design is a Job. The book is an important reminder that how effective you are as a designer depends on many things aside from what you can do in Photoshop or InDesign. You need to build a stable environment for yourself (and your employees) to do your best work: you need to get clients, know how to talk to them, set up a stable and sustainable business, collaborate with others, etc. etc. For a taste of what the book has to offer, A List Apart has an excerpt of the second chapter, Getting Clients.
The biggest lie in this book would be if I told you I don't worry about where the next client is coming from. I could tell you that once you build up enough of a portfolio, or garner enough experience, or achieve a certain level of notoriety in the industry, this won't be a concern anymore. I could tell you I sleep soundly, not bolting out of bed at 4 a.m. to run laps around the local high school track. I could tell you that I never worry about enough presents under the tree. I could tell you these things, but I'd be lying. And I don't want to lie to you. Getting clients is the most petrifying and scary thing I can think of in the world. I'd rather wrestle lady Bengal tigers in heat with meat strapped to my genitals than look for new clients.
If putting in the work to get the kind of work you want to do sounds too daunting, then close this book right now. Walk away. Rethink your life choices and take up a less stressful craft, like cleaning out cobra pits. Do it. No one will think less of you. Cover yourself in sackcloth and pray to your god for penance.
Well worth a listen: Dan Benjamin interviews Mike Monteiro on The Pipeline podcast about his design work and Twitter infamy. The last 10 minutes or so, where Mike calls out designers who don't talk to clients, is gold. One of the reasons I got out of design is that I was never very good at that part of the job and as Mike says, you have to be able to not only accept but embrace selling your designs to truly succeed.
Mule Design's Mike Monteiro wrote a cracking guide on how clients can give better feedback to designers.
Let the design team be the design experts. Your job is to be the business expert. Ask them how their design solutions meet your business goals. If you trust your design team, and they can explain how their recommendations map to those goals, you're fine. If you neither trust them, nor can they defend their choices it's time to get a new design team.
This should be printed out and nailed into the forehead of every designer and their clients a la Luther's Ninety-Five Theses, you know, for easy reference.