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...is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998 (archives). You can read about me and kottke.org here. If you've got questions, concerns, or interesting links, send them along.

4 kottke.org posts about marksimonson

 

Mad Men typography

Mark Simonson takes an extensive look at the typography of Mad Men and concludes that a surprising amount of the type is set in fonts that either weren't around in the early 60s or weren't yet popular in the US.

Then there is the Gill Sans (c. 1930) problem. Gill is used quite a lot in the series, mainly for Sterling Cooper Advertising's logo and signage. Technically, this is not anachronistic. And the way the type is used -- metal dimensional letters, generously spaced -- looks right. The problem is that Gill was a British typeface not widely available or popular in the U.S. until the 1970s. It's a decade ahead of its time in American type fashions.

There's also the Arial problem in the ending credits.

By Jason Kottke  •  Oct 8, 2008  •  design   Mad Men   marksimonson   TV   typography

Indiana Jones typography

Mark Simonson notes that the period typography in the Indiana Jones movies is pretty good, except for that used on Indy's travel maps.

In Raiders of the Lost Ark (1981) which is set in 1936, we see ITC Serif Gothic (designed in 1972). The wide spacing feels right, and it does have an art deco feel, but it's 1970s art deco.

By Jason Kottke  •  Jun 17, 2008  •  Indiana Jones   maps   marksimonson   movies   typography

Mark Simonson notes the decline in license

Mark Simonson notes the decline in license plate design. They've become increasingly bad at their primary use...quick and easy identification of the car.

By Jason Kottke  •  Apr 25, 2006  •  Cars (movie)   design   marksimonson

Mark Simonson gives Gangs of New York 3

Mark Simonson gives Gangs of New York 3 out of 5 stars for its use of typography. This is the latest in a series of posts about type in movies, starting with his original Typecasting article.

By Jason Kottke  •  Oct 10, 2005  •  fonts   gangsofnewyork   marksimonson   movies   typography

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