kottke.org

...is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998 (archives). You can read about me and kottke.org here. If you've got questions, concerns, or interesting links, send them along.

kottke.org posts about thecognitivestyleofpowerpoint

 

The Cognitive Style of PowerPoint by Edward Tufte

Edward Tufte has a new 24-page pamphlet out called The Cognitive Style of PowerPoint on how to improve your PowerPoint presentations:

In corporate and government bureaucracies, the standard method for making a presentation is to talk about a list of points organized onto slides projected up on the wall. For many years, overhead projectors lit up transparencies, and slide projectors showed high-resolution 35mm slides. Now "slideware" computer programs for presentations are nearly everywhere. Early in the 21st century, several hundred million copies of Microsoft PowerPoint were turning out trillions of slides each year.

Alas, slideware often reduces the analytical quality of presentations. In particular, the popular PowerPoint templates (ready-made designs) usually weaken verbal and spatial reasoning, and almost always corrupt statistical analysis. What is the problem with PowerPoint? And how can we improve our presentations?

I love the cover image.

By Jason Kottke  •  May 12, 2003  •  books   design   Edward Tufte   Powerpoint   thecognitivestyleofpowerpoint

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