Little Printer lives in your front room and scours the Web on your behalf, assembling the content you care about into designed deliveries a couple of times a day.
You configure Little Printer from your phone, and there's some great content to choose from - it's what Little Printer delivers that makes it really special. We have an incredible group of launch partners, and in the run-up to shipping we're working with them all on custom publications.
Underlying Little Printer is our new technology for connecting and controlling wireless products in the home, and we call it BERG Cloud.
We think of BERG Cloud as the nervous system for connected products. It's built to run at scale, and could as easily operate the Web-enabled signage of a city block, as the playful home electronics of the future.
You can probably guess what it does from the URL -- it compares the numbers of people who experienced an event with a number you can relate to: the size of your social network.
Berg and its peers use design in the traditional way as a tool in the translation process, but they have also developed new means of enabling people to engage with technology, and to feel confident about using it. Mostly Berg does so by making complex technologies seem playful and humorous.
What amazes me is that you don't feel like you're using a website, or even that you're using an e-reader on a new tablet device -- which, technically, is what it is. It feels like you're reading a magazine.
It's nice to see the original concept come to life so quickly and completely. Get it in the App Store.
Magazine publishers Bonnier and BERG, a London design consultancy, have collaborated on a digital magazine prototype called Mag+. The conceptual device is impressive in its restraint and its truth to form and function.
We find that the graphical page-turning metaphors that you see quite frequently in web-based e-magazine readers are not terribly believable, and they don't feel very honest to the form of the screen. [...] Scrolling systems are more appropriate to what we're dealing with.
Sing it, brother! Also of note is the way that the video takes the conventional "let me talk over some graphics" screencast and presents it in a much more compelling way.
