The Coca-Cola index
Big Mac index, meet the Coca-Cola index. The more wealthy, democratic, and the higher the quality of life, the more likely a country’s inhabitants are to drink Coke. See also Starbucks as economic indicator.
This site is made possible by member support. โค๏ธ
Big thanks to Arcustech for hosting the site and offering amazing tech support.
When you buy through links on kottke.org, I may earn an affiliate commission. Thanks for supporting the site!
kottke.org. home of fine hypertext products since 1998.
Big Mac index, meet the Coca-Cola index. The more wealthy, democratic, and the higher the quality of life, the more likely a country’s inhabitants are to drink Coke. See also Starbucks as economic indicator.
Some big brands like Coke, McDonald’s, and Disney are growing more unpopular with “global teens”. “What applies to young people is ‘Did it break? And did my friends say it was cool?’ [It’s an] opinion process that goes on through IMs and text-messaging, and it applies to everything from movies to cargo pants.” (thx, stan)
Stay Connected