Angry Birds theme, covered by Pomplamoose
Angry Birds is still the top paid app in the App Store. And Pomplamoose is still twee and adorable. (via ★glass)
Pomplamoose covers Lady Gaga's Telephone
Love it. Robin Sloan has previously discussed this type of "production as performance" video on Snarkmarket but Pomplamoose has started using the term "VideoSong":
This cover is a VideoSong, a new medium with 2 rules:
1. What you see is what you hear (no lip-syncing for instruments or voice).
2. If you hear it, at some point you see it (no hidden sounds).
As NPR explains, the band is actually making a living from their covers...they sold 100,000 songs last year. Here's their album of covers on iTunes.
Beyonce's Single Ladies covered by Pomplamoose
A good example of what Robin Sloan calls the production-as-performance video.
What I love about the approach is that it's showing us a complicated, virtuoso performance, but making it really clear and accessible at the same time. It's entertaining, but it's also an exercise in demystification -- which of course is exactly the opposite objective of every music video, ever. Their purpose has been to mystify, to masquerade, to mythologize in real-time.