Chef Dave is really inspired by a children's book right now, and our next menu can be entirely built on that. Or we can be an exact replica of another time and place. One menu might be from my memory: My first day at The French Laundry. It comes down to trying to be expressive. You can be expressive with a plate of food, or with the whole concept of a restaurant.
Another menu we're planning is El Bulli. One course from each year from 1983 to 2003. I'd work with Ferran [Adria] to choose the dishes that he feels are his most significant; I'd need to get him on board with that.
That El Bulli menu? Fucking crazytown. And this is the third or fourth time I've heard about the "first day at The French Laundry" menu and every single time my mouth starts watering and my hand reaches for my wallet. (via @kathrynyu)
The two of them -- the spare, driven artist and the comfortable, fluid patron -- evoke a modern Michelangelo and Medici, bonded by mutual trust and now locked into a very public artistic endeavor. With Next, Mr. Achatz is operating at a level of creative and financial freedom enjoyed by very few artists and only a handful of chefs in history.
And this line got me more excited than I should admit:
A menu might be designed around a single day -- say, the Napa Valley on Oct. 28, 1996, the day Mr. Achatz started work at the French Laundry, where he remained until 2001.
Grant Achatz, Nick Kokonas, and his team are opening a restaurant called Next:
No reservations...you have to buy tickets, like for a play or a ballgame.
Your tickets will be fully inclusive of all charges, including service. Ticket price will depend on which seating you buy -- Saturday at 8 PM will be more expensive than Wednesday at 9:30 PM. This will allow us to offer an amazing experience at a very reasonable price. We will also offer an annual subscription to all four menus at a discount with preferred seating.
The menu changes four times a year and each menu will be influenced by a particular place and time (Paris 1912, Hong Kong 2036). A Mad Men-era NYC menu please?